The Ultimate Guide to Custom Yard Signs for Marketing Your Painting Business
Yard signs for painting businesses are inexpensive, highly visible, and an excellent way to get the word out about your business. Yard Signs are one of the best tools for a business owner to use in branding and promoting their painting business. Many professional painting business across the country use custom yard signs as part of their marketing strategy. WHY? Yard signs are cheap, easy to place, and have no real competition from other types of signage.
The Benefits of Using Custom Yard Signs to Promote Your Painting Business
In a word…VISIBILITY. Visibility for your business and to attract the attention of potential clients to your quality work. People driving by can see your sign, your call to action, and the type of work you do. Be sure to ask your client if you can post your custom yard sign in their yard while completing the job. This is a great way to attract the attention of neighbors and people passing by that can see your work in action! Consider offering a small discount to clients that will allow your yard sign to stay up for 30, 60, or 90 days after the job is complete. Now you have potentially months of low-cost advertising.
Why custom yard signs for your painting business are beneficial…
- Inexpensive with a high return on investment
- Localized Marketing
- Your competition is using yard signs (because it works)
- Weather resistant for use year-round
Tips on Designing Effective Custom Yard Signs for Your Painting Business
A few factors play into how effective your sign design will be. First off, be clear about what your goal is for your sign. Is your goal to have customers walk up and ask you about paint colors? Do you want people driving down the street to call you for a free estimate? Brand recognition? Once you’ve identified the goal follow these tips for effective yard sign promotion:
- Keep your sign simple. Use as few words as possible to convey your message or call to action.
- Display your phone number or contact method prominently.
- Consider using less space for your logo and more for your message and contact info.
- Contrasting colors is a must. You don’t want your sign to blend into the background landscape
- Use easy-to-read fonts
- Print one-sided yard signs to keep costs down.
You have many options when designing your sign. They can be cut into custom shapes, printed with full-color photographic designs, and come in all sizes. Just remember to align your design with your goal. The most flashy and expensive option may not be the most effective.
Start Promoting Your Painting Business with Custom Yard Signs
Ready to get started? We can help you design and print an effective yard sign to promote your painting business. Just click the link below and tell us about your project!
