Smart Merch from Dark Point Powered By RockCandy
Not Just a Shirt. It’s a Portal.
Turn shirts, wristbands, or signs into interactive tools for engagement, promotion, and data. One tap. All access.
Smart Merch links every item you sell to a digital experience. Tap or scan, and you’re instantly connected to content, offers, merch stores, scavenger huts or anything else you can dream up.
- Promote music, products, or events
- Collect donations
- Drive traffic to social or storefronts
- Unlock hidden content
- Scavenger hunts and location games
- Gated experiences for VIPs
Tap. Engage. Repeat.
Each RockCandy enabled product launches a microsite when scanned or tapped—no app needed. What happens next is up to you: capture leads, tell your story, drive purchases, reward loyalty, or launch an experience.
Scan It
Smart merch gets tapped or scanned.Launch It
User lands on a mobile-first microsite tied to your merch.Do More
Showcase content, capture info, sell products, track engagement.
Not Just a Tag. It’s a Trigger.
Here’s what you can launch the moment someone taps or scans your merch:
Unlock exclusive content
Launch a product drop
Trigger a donation
Start a scavenger hunt
Launch Spotify
Discounts or loyalty rewards
Collect lead info or RSVPs
Show a dynamic schedule or lineup
This isn’t just merch—it’s a launchpad. You’re in control, RockCandy handles the rest.
Artist Merch with a Secret Set
A local band client used the RockCandy platform to drop a limited edition tee. Fans who scanned it unlocked a hidden track and early ticket access to the next show. Merch also became a VIP pass.
Crew Gear That Builds Business
A client who owns a large landscaping company kits out their crew with branded shirts powered by RockCandy. When a neighbor asks “Who did your yard?”—the scan takes them straight to a booking form. Merch that markets itself.
Gym Drop, No Inventory Stress
A gym franchisor launches a fresh apparel line every quarter. No stock, no hassle for franchisees — just a rack of sample merch with smart tags. Members scan, order and pay right in the platform. Rep the brand!
School Spirit + Fundraising
A high school sports team runs a spirit wear campaign annually. Every hoodie, t-shirt, hat or jacket scanned opens a portal for parents and alumni to donate, join events, or see student shoutouts. Wear it, fund it.
Festival Merch That Lives On
A local music festival created an exclusive design for event “Smart Tees” to sell to its 30k attendees that scan into a geofenced digital zones: artist highlights, sponsor deals, and next year’s presale. It’s merch with a memory.
Ready to create merch that connects?
Drop us a line. We’ll walk you through how Smart Merch from Dark Point powered by RockCandy can work for your next event, launch, or idea.
