Physical Touchpoint
Start with something people encounter in the real world: merchandise, a product, packaging, signage, collateral, or another physical brand asset.
Brand Activation Services
Brand Activations
Turn merchandise, products, signage, events, and physical spaces into digital brand experiences.
DarkPoint combines physical production with RockCandy technology to create brand activations that turn physical interactions into audience participation and measurable engagement.
Turn Physical Attention Into Interaction.
Merchandise, products, packaging, and signage already put your brand in someone’s hands or in front of them at events, venues, destinations, and other physical spaces.
DarkPoint can turn those physical touchpoints into entry points for digital experiences, combining physical production with RockCandy technology to create interactive, measurable brand activations.
What Can Your Brand Activation Do?
Brand activations can turn physical touchpoints into experiences that drive participation, extend campaigns, create new ways to engage, and produce measurable audience activity.
Events & Experiential Activations
Connect event merchandise, signage, installations, and other physical touchpoints to interactive experiences that extend the event and create measurable engagement.
Product & Campaign Launches
Turn packaging, promotional products, samples, and campaign merchandise into entry points for product stories, exclusive content, promotions, and audience participation.
Sponsorship Activations
Turn sponsored merchandise, signage, and physical assets into interactive experiences that give audiences something to do and sponsors something to measure beyond logo exposure.
Destination & Place-Based Experiences
Use merchandise, signage, collateral, and other physical touchpoints at resorts, venues, attractions, courses, and destinations to connect visitors with experiences tied to the place.
From Physical Contact to Measurable Engagement.
Digital Experience
Extend that physical interaction into a digital experience built around the campaign, audience, and action you want to create.
Audience Action
Give people something meaningful to do: explore, watch, join, unlock, enter, discover, collect, participate, or continue the experience.
Measurable Engagement
Measure how people interact with the experience and turn a physical brand activation into audience engagement you can see and evaluate.
Powered by RockCandy
RockCandy powers digital experiences connected to the physical world and measures how people engage.
Experiences can combine content, media, participation, location, challenges, rewards, identity, and other interactive elements around the needs of the activation.
DarkPoint creates the physical activation. RockCandy powers the digital experience and engagement behind it.
What Should Your Brand Activation Do?
Give people something to do. Give yourself something to measure.