Brand Activations
Connect merchandise, promotional products, packaging, and signage to interactive experiences that extend campaigns, encourage participation, and make engagement measurable.
Explore Brand Activations
Digital Engagement
Connect your Physical World to Measurable Digital Engagement.
Connect physical touchpoints to digital experiences.
Turn merchandise, signage, events, promotions, and destinations into interactive experiences that encourage participation and make audience engagement measurable.
Your Brand Is Out There. What Happens Next?
Your merchandise, promotional products, signage, and physical spaces already reach people in the real world. But once those materials are distributed or the event is over, how do you know what happens next?
DarkPoint connects physical touchpoints to interactive digital experiences that give audiences more ways to explore, participate, and engage.
Powered by RockCandy, those interactions become measurable, helping you understand how people engage beyond the initial physical encounter.
Give Your Audience More Ways to Engage.
Digital engagement extends across merchandise, promotions, events, and physical locations. Explore how connected experiences can support different audiences and applications.
Trade Show Engagement
Connect booth displays, giveaways, signage, and event materials to product information, interactive content, lead-generation opportunities, and measurable attendee engagement.
Explore Trade Show EngagementDestination Engagement
Connect visitors to stories, content, points of interest, and interactive experiences across attractions, resorts, venues, and other destinations.
Explore Destination EngagementPhysical-to-Digital Experiences
Turn merchandise, signage, packaging, printed materials, and physical locations into entry points for app-free digital experiences.
Explore Physical-to-Digital ExperiencesEvents & Sponsorships
Connect attendees and audiences to event content, sponsor experiences, promotions, and participation before, during, and after an event.
Explore Events & SponsorshipsMerchandise & Promotional Engagement
Extend branded merchandise and promotional products with connected content, interactive experiences, and measurable audience engagement.
Explore Merchandise & Promotional Engagement Trusted by: 
From Physical Contact to Measurable Engagement.
Connect the physical world to digital experiences that give audiences something to explore, discover, and do.
Physical Touchpoint
Start with something people encounter in the real world: merchandise, signage, packaging, promotional materials, an event, or a physical location.
Digital Experience
Connect that touchpoint to an app-free digital experience featuring content, media, interactive elements, and opportunities to participate.
Audience Interaction
Give people something meaningful to do: explore, watch, discover, join, unlock, collect, participate, or continue the experience.
Measurable Engagement
Understand how audiences interact with digital experiences through measurable activity, content engagement, and participation.
Physical Products. Digital Experiences. Connected.
Digital engagement extends what physical merchandise, signage, and promotional products can accomplish.
DarkPoint combines branded merchandise, merchandise programs, and physical production with interactive digital experiences. Whether you're launching a campaign, managing merchandise, or connecting visitors to a destination, we can bring the physical and digital components together.
Custom Merchandise
Connect branded products and promotional merchandise to digital experiences.
Explore Custom MerchMerch Programs
Extend merchandise programs with connected content, promotions, and measurable engagement.
Explore Merch ProgramsMerch Stores
Connect merchandise collections, product launches, and store promotions to interactive experiences.
Explore StoresPowered by RockCandy
RockCandy powers digital experiences connected to the physical world and measures how people engage.
Connect apparel, promotional products, packaging, and merchandise collections to app-free digital experiences through QR codes, NFC technology, digital links, and other connected touchpoints.
Experiences can combine product stories, media, interactive content, promotions, participation, and measurable engagement.
Explore the RockCandy PlatformThe Technology Behind the Experience
What Could You Connect?
From a single promotional product to an entire destination, connect physical touchpoints to digital experiences that encourage participation and make engagement measurable.