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Merch Stores

Concept. Produce. Sell. Fulfill.

DarkPoint can help you create merchandise concepts, turn them into finished products, launch a branded store, and handle production and fulfillment when orders come in.

One relationship from the first idea to the final shipment.

More Than a Storefront

Build the Merch Once. Put It to Work Everywhere.

DarkPoint helps turn your products, artwork, decoration, and pricing into an organized merchandise collection your brand can keep using. Launch it in a store, make it available to specific locations or teams, reuse it for future orders, or expand it as your needs change.

The store is simply how people access the merchandise. Behind it is a managed assortment of approved products that doesn't have to be sourced, designed, and rebuilt every time someone needs to order.

Your Merch. Organized.

Approved Products

Keep the products, branding, decoration, and pricing you've already established ready for the next order.

Multiple Audiences

Use the same merchandise across company, franchise, team, location, employee, or customer stores where it makes sense.

Built to Keep Going

Add products, refresh collections, support new locations, and keep proven merchandise available without starting over.

Make Your Merch Easy to Buy.

Once Your merchandise is created, give franchisees, employees, teams, customers, fans, or supporters a branded place to buy it directly. DarkPoint handles the store, production, payment flow, and fulfillment behind every order.

Always Available or Scheduled

Keep a store open year-round or set an ordering window for a season, event, or campaign.

One Store or Several

Create different stores for different audiences, locations, teams, or purposes.

Built for Franchises

Give franchisees and locations access to approved merchandise while keeping products and branding consistent across the organization.

Managed Merch Programs

Connect stores to an ongoing merchandise program with approved products, organized collections, and repeat ordering.

Revenue Built In

Sell merchandise, raise funds, or share margin with revenue tracked through the store.

Fulfillment Handled

DarkPoint produces, packs, and ships orders based on how the store is configured.

Trusted by:
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How Our Partners Are Using DarkPoint Stores.

Franchise & Multi-Location Stores

One brand. Every location.

Give franchisees, managers, and locations a simple way to order approved merchandise without routing every purchase through the home office. Maintain consistent products and branding while giving individual locations the flexibility to order what they need.

Learn More About Franchise Merchandise ->

Company & Employee Stores

Make approved company merch easy to access.

Give employees and teams a branded place to order approved company merchandise directly. Keep the store available year-round, open it for seasonal buying cycles, or use it alongside employee kits and other recurring merchandise needs.

Learn More About Employee Merch ->

Managed Merch Program Stores

Keep recurring merchandise organized.

Use your store as part of a larger merchandise program with approved products, organized collections, repeat ordering, and ongoing assortment management. DarkPoint helps maintain the merchandise behind the store as your needs change over time.

Learn More About Merch Programs ->

Team & School Stores

Support teams, programs, and supporters.

Give athletes, families, coaches, and supporters a simple place to purchase team gear and spirit wear. Keep your store open throughout the season or use scheduled ordering windows, with fundraising available when merchandise sales are intended to support the team or organization.

Learn More About Team Stores ->

Event & Fundraising Stores

Sell merch for events, campaigns, and causes.

Sell merchandise before, during, or after an event, campaign, tournament, or fundraiser. Use a defined ordering window or keep the store available longer, with sales and revenue shares tracked through the store when fundraising is part of the goal.

Brand & Customer Stores

Make your merch available to your audience.

Turn branded merchandise into a direct sales channel for customers, fans, and supporters. Launch new products, keep proven favorites available, and earn your share from every sale without taking on the production and fulfillment operation yourself.

Choose the Right Ordering Model

Not Every Merch Program Needs a Store.

Stores work best when merchandise needs to move beyond a single buyer. If employees, franchisees, teams, customers, supporters, or locations need to choose and order merchandise for themselves, a store gives them a direct path to approved products.

If one person or team is placing orders for the organization, keep it simple. DarkPoint can manage the merchandise and ordering directly without adding a storefront you don't need.

Self-Service Ordering

Use a Merch Store

Give people direct access to the merchandise they're approved to order or purchase.

  • → Employees or members order for themselves
  • → Franchisees or locations need independent ordering
  • → Customers, fans, or supporters are buying merchandise
  • → Individual sizes, payments, or shipping need to be handled

Centralized Ordering

Order Through DarkPoint

Keep ordering centralized when your organization doesn't need individual checkout.

  • → One person or team manages purchasing
  • → Merchandise is purchased in planned or seasonal orders
  • → Products are distributed internally
  • → Individual checkout and payment aren't necessary

Not sure which fits? Your merchandise program can use direct ordering, stores, or a combination of both as your needs change.

Give Your Audience a Place to Buy.

Whether you need one store or several, an always-available shop or a limited run, we’ll help you create the merchandise and get the right store up and running.

Questions About Merch Stores

How ordering, payments, and fulfillment work when people order merch directly

What is a merch store?

A merch store is a branded online store where employees, teams, customers, fans, or supporters can purchase your approved merchandise directly. DarkPoint handles the production and fulfillment behind the orders.

Who can buy from a merch store?

That depends on the store. Merch stores can serve employees, team members, families, customers, fans, event attendees, supporters, or other audiences depending on what you are trying to accomplish.

Can my merch store stay open year-round?

Yes. Stores can remain available year-round or run for a specific season, event, campaign, or ordering window. We will help you choose the approach that makes sense for how your merchandise will be sold.

Can I have more than one merch store?

Yes. You can operate multiple stores for different teams, audiences, locations, events, or purposes while keeping your merchandise organized through DarkPoint. Managing merchandise across multiple teams, locations, or stores? Learn about DarkPoint Merch Program support.

Do I have to manage every order?

No. Buyers place and pay for their own orders through the store. DarkPoint handles the order, production, and fulfillment so you do not have to collect sizes, payments, or individual requests yourself.

How are payments handled?

Payments are collected securely at checkout when an order is placed. Store sales are tracked through DarkPoint, including configured revenue shares or fundraising proceeds when applicable.

Can my organization earn money from store sales?

Yes. Stores can be configured to share revenue from merchandise sales with your organization. This works well for brands, creators, teams, schools, fundraisers, and other organizations that want merchandise sales to generate revenue.

Do merch stores require inventory?

Not necessarily. Some stores can produce merchandise as orders come in, while others may use pre-produced inventory or a combination of both. The right approach depends on the products, decoration methods, order volume, and fulfillment needs.

Who handles production and shipping?

DarkPoint handles production and fulfillment. Orders can be shipped directly to individual buyers or delivered together when coordinated distribution makes more sense.

Can I see how my store is performing?

Yes. DarkPoint provides store reporting and attribution so you can see order activity, sales, and other information related to your store.

When should I use a merch store instead of placing an order?

Use a merch store when other people need a direct place to purchase your merchandise. If your organization is simply purchasing merchandise for its own use, ordering directly through DarkPoint is usually the better fit.